Effectiveness of High Search Engine Rankings vs. Pay Per Click (PPC).
| This makes the pages that are listed on the first page of organic search results the most relevant information a consumer can find on that particular keyword. Consumers recognize the relevancy of the page and then trust the advertiser and are more likely to purchase their product or service. |
Statistics show that high rankings on the search engines is a much better method for generating traffic to a website than Pay Per Click (PPC):
- 70% of search engine users report that they visit sites with high search engine rankings on a daily basis (Note: #1).
|
- 50% of search engine users choose a search result by scanning the top search engine rankings, according to an eye tracking study (Note: #2).
|
- 80% of search engine users report they never click on PPC results (Note: #3).
|
- 72.3% of search engine users feel Google’s search engine rankings are more relevant than Google's PPC results (Note: #4).
|
- Three times more marketers see higher ROI from search engine optimization than from Pay Per Click Advertising (Note: #5).
|
Note: #1: Are Corporate Websites Optimized for SEO? By Paul Bruemmer, 2005
Note: #2: Enquiro 2005
Note: #3: The iProspect Search Engine User Behavior Study, April 2006
Note: #4: iProspect, Survey Sampling International, WebSurveyor, and Strategem Research, April 2004
Note: #5: iProspect Outsourced SEO Metrics & ROI Study
(provided by Dynamic Digital Advertising, LLP)
|
Directory
